What are the benefits of bestselling ad text?
Below we will describe the characteristics of short promotional sentences and give examples of different types of promotional writing to better understand.
- Does the text fulfill what it promises in the title?
- Is your ad text interesting?
- Is text easy to read?
- Is it believable?
- Is your ad text persuasive?
- Does your text have a friendly tone?
- Does it provide all the details?
- Is your text relevant?
- Is your text flowing?
- Does your text encourage the reader to do something?
According to David Ogilvy, the most important part of your promotional text is your title and you only have 2 seconds to get the customer's attention, otherwise you should reconsider your own title text.
Attractive Promotional Text Features:
_ Fulfill the promise of the title:
If the title says "How to advertise and increase your sales and targeted web traffic" then the promotional text should teach us otherwise, otherwise the title does not coincide with the text and has deceived the reader and made him aware of the conspiracy.
_ Interesting text:
If the reader gets tired of reading time, make sure the text of your ad doesn't drive the audience to tell a story and change the mind of the reader to get motivated otherwise you might not sell your product or service. .
_ Simple Text:
Is your text easy to understand for the target audience? The reader is not in a position to understand your complex and ambiguous text, so you should put your best-selling ad text in simple, understandable words.
- The text is believable:
Users have lost trust in advertising and advertisers, and it is our job to build trust in ourselves, our services and products, and to tell the truth the best way.
_ Your text is convincing:
Your promotional text should not only increase your sales but also communicate with the customer and attract their attention and motivate their interest in your product and service and prove the superiority of your product.
_Use friendly tone in text:
People enjoy simple, clear, digestible text, and they trust you more when writing text. We have to put in a user-friendly design to attract our writing, otherwise we will be boring to our audience.
Full details:
To persuade your users in your advertising you should use details that include your features, benefits, benefits and reasons to buy the product. The more information you put on your product to serve your users, the more credible your text will be.
_ Relevance of your text:
We do not need to talk about ourselves and our interests to users in the text because they do not care what is relevant to the product or service they are interested in and satisfies their needs, so your ad text should address a topic that is of interest to the user.
_To be a text:
A good, simple text flows with many points. In such texts there is no trace of weird sentences and mouth-fillers that distract users.
_ Convert your text:
Does your ad text persuade the user to do something? Does he or she prepare a brochure or email for your company and eventually buy your product? If so, you have written an effective ad.
Sample short text (sentences):
- Give your children a chance to fight (Crest toothpaste)
- Why spend another hell of a summer (GI air conditioners)?
- Discover the rich coffee flavor of our new roasted coffee (go coffee decaffeinated)
Conclusion:
If your text is simple and easy to borrow from your users and audiences and you talk less about yourself and focus on the interests of the users and be honest with them, be sure your ad text will multiply your sales. Check this video about web traffic: https://www.youtube.com/watch?v=qEnTZbMkNc4